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CRM
August 1, 2006
Ian Jacobs |
Culture and Skills: The Right Route Sending customer service queries to employees who are not trained in customer care is the wrong way to go.   |
CRM
August 1, 2006
Colin Beasty |
Business Problem: Channel Managers Are Struggling to Exchange Customer Info with Their Partner Network Tech Solution: Partner relationship management tools. Usually accessed through a Web portal, PRM software takes costs out of the processes, improves the quality of information flow, and allows measurement and analysis of channel partnerships. |
CRM
August 1, 2006
Ponnavolu & Rosenberg |
Marketing Investments: Three Tips for Increasing Operational Efficiency An increasingly complex environment is eroding the impact of marketers' investments. Get more dollar value by paying less, going lean, and outsourcing more. |
CRM
August 1, 2006
Marshall Lager |
A Treatise Concerning the Flogging of Expired Equines Customer loyalty goes a long way, but it only goes so far. Companies shouldn't say they are delivering something new and groundbreaking when they are really just repackaging an old product. Honesty also goes a long way. |
CRM
August 1, 2006
Jessica Sebor |
Seeing Red Over Broken Wings The marketing of energy drinks to four-year-olds cues questions of social responsibility. If consumers let irresponsible marketing slide, the question still remains: Does that make selling possibly dangerous products right? |
CRM
August 1, 2006
Colin Beasty |
Market Focus: The Public Sector--Eye on the State Local and national governments are turning to CRM to satisfy the citizen-as-consumer. |
CRM
August 1, 2006
Coreen Bailor |
On the Scene: SAPPHIRE '06: SAP Continues Its Enterprise SOA Push The enterprise software company underscores its on-demand CRM capabilities while continuing with its enterprise services architecture approach. |
CRM
August 1, 2006 |
The Pulse: How Do Guided Selling Tools Improve Your Business? A reader poll: 19% -- They help salespeople with complicated offerings... 23% -- They help us adhere to established business processes... etc. |
Financial Planning
August 1, 2006
Marshall Eckblad |
AssetMark, Genworth Tie the Knot Can a turnkey asset management firm find true happiness with an insurance company? |
The Motley Fool
August 1, 2006
Rick Aristotle Munarriz |
Video Killed the AOL Star Time Warner's AOL launches yet another video portal. How do you top YouTube? How do you stop a runaway train? If the answer doesn't start with a model that is simpler, freer, and more transparent, cut your losses and head back to the sandbox. |
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