Strategy & Management

Magazine articles on business strategy, management and leadership.

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Fast Company July 2005 Renee Mauborgne	Creating a Blue Ocean of Innovation The author of this piece, who also co-wrote the book Blue Ocean Strategy, says companies can be as successful as Cirque du Soleil by following certain guidelines.
Fast Company July 2005 John A. Byrne	The Fast Company Interview: Jeff Immelt A candid conversation with the CEO of General Electric about leadership, creativity, fear -- and what it's really like to run the world's most influential company.
Fast Company July 2005 Jennifer Reingold	Keeping Your Company in the Pink By tackling the tortured field of health care insurance, athenahealth founders Jonathan Bush and Todd Park have created a culture that is anything but.
Fast Company July 2005 Lucas Conley	Rinse and Repeat Lush Cosmetics is a fast-growing $100 million brand, thanks to founder Mark Constantine's contrary product-development philosophy: Innovate like mad, then start over again.
Fast Company July 2005 Lucas Conley	How Lush Cleans Up For CEO Mark Constantine, keeping his company fresh isn't just cosmetic.
Fast Company July 2005 Paul B. Brown	Bull Rider Amy Butte, CFO of the New York Stock Exchange, on deal making, change, and getting to ring the bell.
Fast Company July 2005 Greg Goth	Escape From the Chamber of Horrors The pillars of local business, the Chambers of Commerce, aren't very responsive or relevant anymore to many executives. In some cities, "local hours" have become the mechanism to keep business local.
Fast Company July 2005 Jennifer Reingold	Sunrise, Sunset Scott McNealy's last five years have been a disaster, as Sun Microsystem's revenues and profits have plummeted.
Fast Company July 2005 Chuck Salter	Hoop Schemes Mark Cuban, the owner of the Mavericks, is the rare sports-team owner who acts like a fan. His leadership style may be unconventional, but it has been successful.
Fast Company July 2005 Jory Des Jardins	Free Lunches Experts assess high-profile giveaways by Starbucks, Tivo, and Skype.
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