Strategy & Management

Magazine articles on business strategy, management and leadership.

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BusinessWeek July 11, 2005 Jon Fine	Getting To The Hipsters Marketers, like parents, might spend sleepless nights worrying about not understanding youth. But they miss the bigger story. Formerly hostile subcultures -- yesteryear's punks and hippies and snowboarders -- now welcome them.
BusinessWeek July 11, 2005 Ian Rowley	Lexus To The Rescue Losing luster in the luxury market at home, Toyota is rolling out the marque to fight European imports.
BusinessWeek July 11, 2005 Andy Reinhardt	SAP: A Sea Change In Software The German legend's move into Lego-like modules could revolutionize the way companies do business.
BusinessWeek July 11, 2005 Roger O. Crockett	Will He Still Love Magazines? Morningstar's founder, an avid reader, just snagged Fast Company and Inc., believing the industry will eventually turn around.
BusinessWeek July 11, 2005 Timothy J. Mullaney	Cisco: Paging Dr. Info Tech Cisco Systems Inc.'s medical director is backing a plan in which big companies such as Cisco will give doctors financial incentives to adopt technology, with the goal of cutting costs and improving care. This plan is to put Silicon Valley in the vanguard of health-care reform.
CIO July 1, 2005 Meridith Levinson	Circuit City Rewires Circuit City is trying to regain its once commanding lead in consumer electronics with a new customer-centric strategy and a heavy investment in IT. But will the turnaround come in time?
CIO July 1, 2005 Peppers & Rogers	Best Buy Counts Customers Preliminary results at several pilot stores indicate Best Buy's new customer-centric strategy may be on the right track.
CIO July 1, 2005 Richard Pastore	I.T. Energizer Energy provider Southern Company CFO Tom Fanning says it's a mistake to view IT as a cost center. He wants investment in new systems to power the bottom line.
CIO July 1, 2005 Susan Cramm	The Heart of Persuasion It's not how much you know, it's what you know about your audience. Persuasion is a process that starts with credibility. Credibility comes from listening to people to understand them and respect their points of view.
CIO July 1, 2005 Gary Beach	Invest, Don't Spend Wake up, America! If our companies do not start soon to strategically invest in technology and a technically skilled workforce, we will be the bricklayers of the 21st century.
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