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Pharmaceutical Executive June 1, 2005 Sander A. Flaum |
Leadership: What Have You Learned Today? Curiosity may have killed the cat, but it saves leaders. When you're through learning and changing--you're dead.  |
Pharmaceutical Executive June 1, 2005 Zimmerman & Fay |
Marketing to Professionals: Dr. Ambassador The pharma industry is under siege in the news media. Smart companies must create a role for physicians as ambassadors who can raise patient confidence in drugs and the pharma industry as a whole.  |
Pharmaceutical Executive June 1, 2005 Bill Tancer |
Alternative Media: Shared Appeal How do pharma sponsors know if sports' Web sites lure the right visitors to their domains? And how can they tell if a sponsorship deal is connecting their messages with the target market?  |
Pharmaceutical Executive June 1, 2005 Seth Berkley |
Backpage: Partnering for Vaccine Victories Public-private partnerships can help engage industry in AIDS vaccine research. Pharma and biotechnology companies should respond with the expertise that only they can offer.  |
Pharmaceutical Executive June 1, 2005 Patrick Clinton |
Risk: The Series With imported drugs, there's no process, thus no way to guarantee their safety and value. If the supply chain is damaged, the product is suspect. A similar issue is affecting another of pharma's products--the scientific knowledge that informs physicians' decisions and gives them a reason to prescribe.  |
BusinessWeek July 4, 2005 |
ABB Starts To See Daylight ABB's U.S. chief, Dinesh Paliwal, talks about how it is getting in on the global factory boom  |
BusinessWeek July 4, 2005 Diane Brady |
When Your Name Is Mud, Advertise Companies in crisis used to lie low. The new response to bad press is positive spin  |
BusinessWeek July 4, 2005 Amy Borrus |
Creditors Will Crack The Whip Tough new rules will make corporate bankruptcies quicker and more brutal.  |
HBS Working Knowledge June 27, 2005 D. Quinn Mills |
Asian and American Leadership Styles: How Are They Unique? Leadership styles in the United States and Asia are compared. Five leadership styles are described. Trends are observed.  |
HBS Working Knowledge June 27, 2005 Max H. Bazerman |
The Potential Downside of Win-Win Have you considered the impact of your agreement on your and the other firm's suppliers, customers, and competitors? Perhaps most important, have you considered the impact of your agreement on society in general?  |
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