Strategy & Management

Magazine articles on business strategy, management and leadership.

Old Articles: <Older 5021-5030 Newer>

The Motley Fool June 10, 2005 Steven Mallas	P&G's Pen Mightier Than the Stain Shareholders can count on P&G's resume when it comes to brand management and innovation. The company is leveraging its Tide brand for a smart new product.
Pharmaceutical Executive May 1, 2005 Joanna Breitstein	Eisai's New Leadership Japanese pharmaceutical Eisai's US president and COO Lonnel Coats, and chairman and CEO Hajime Shimizu, talk about their first year on the job.
Pharmaceutical Executive May 1, 2005 Erik Felker	Elephant or Specialist? The Bush Administration has put in place the groundwork for new market forces that will forever change how pharmaceuticals are commercialized. Although the long-term impact of this change is not known, unprepared companies are at a serious disadvantage.
Pharmaceutical Executive May 1, 2005	Thought Leaders: Playing Field in Biotech/Pharma Partnerships Levels As infrastructure and business savvy within biotechs become increasingly sophisticated, the sector's relationship with pharma is taking on a new shape. An interview with industry veteran Lisa Drakeman on how to integrate cultures and processes and where pharma is falling short.
Pharmaceutical Executive May 1, 2005 Flaum & Flaum	Leadership: Is Work/Life Balance Possible? Father and son debate the alternatives: Should American workers toughen up---or does business need a new paradigm?
Pharmaceutical Executive May 1, 2005 Kathy Kastner	Direct to Consumer: Information vs. Education Although the pharma industry is good at providing information, it has not yet learned how to transform it into reliable education. If pharma marketers can initiate that transformation, they will grab a significant opportunity to connect with consumers.
Pharmaceutical Executive May 1, 2005 Benjamin White	Alternative Media: The Site That Could How Sanofi Pasteur's VaccineShoppe.com integrated sales, marketing, and technology.
Pharmaceutical Executive May 1, 2005 Robert Ullmann	Back Page: Unhealthy Justice More than any other healthcare law, the Medicare/Medicaid exclusion statute has distorted our criminal justice system with government fraud investigations. This well-intentioned but misguided law should be repealed.
Pharmaceutical Executive May 1, 2005 Jennifer Juergens	Recognize Reward Retain: The Three Rs of Performance Management A recent study affirms that incentive programs can boost performance up to 44% if conducted in ways that address all issues related to performance and human motivation.
Pharmaceutical Executive May 1, 2005	What Does It Take to be a Global Leader in Training An interview with Ed Yavuz, Wyeth's vice president of sales training and management development about the company's learning strategy, core curriculum for both reps and managers, and the relationship between training and retention of key employees.
<Older 5021-5030 Newer> Return to current articles.