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BusinessWeek December 20, 2004 |
How George Foreman Sells His latest push is for an environmentally friendly cleanser. Says one of the advertising world's most successful celebrity endorsers: "I have to believe in the product." He also cites Wendy's founder Dave Thomas as his business role model.  |
BusinessWeek December 20, 2004 |
"This Isn't The Old Ma Bell" AT&T tech honcho Hossein Eslambolchi explains why the telecom giant is no longer "a pipes-and-plumbing company."  |
BusinessWeek December 20, 2004 |
The New Power Of Brands In a global economy based on commodity production, brand may be a corporation's most important asset. And brand management is an increasingly critical skill for a growing number of businesses around the world. IBM's sale of its PC division to China's Lenovo Group serves as an example.  |
InternetNews December 8, 2004 Tim Gray |
Security Execs Identify Top Issues for 2005 Worms, viruses and regulatory compliance rank among the major worries.  |
InternetNews December 8, 2004 Michael Singer |
Sun Readying Its Ray for Security CEO Scott McNealy plans on a subscription model that includes wireless and VoIP.  |
InternetNews December 8, 2004 Clint Boulton |
IBM Shedding PCs for Services, On-demand IBM hopes to be a more nimble company after selling its PC unit to China's top computer maker Lenovo.  |
InternetNews December 8, 2004 Colin C. Haley |
Cisco CEO: Give Enterprises a Map Cisco must give decision-makers a long term view of how networks will evolve in order to help them boost corporate productivity, CEO John Chambers said.  |
InternetNews December 8, 2004 Michael Singer |
Oracle: No PeopleSoft Spin-Off PeopleSoft and J.D. Edwards R&D groups are safe under the proposed merger, say executives. Oracle remains optimistic that it can win over shareholders.  |
InternetNews December 8, 2004 Colin C. Haley |
Qwest Widens VoIP Net The carrier offers its service to business customers in more than 100 new U.S. cities.  |
InternetNews December 8, 2004 Michael Singer |
IBM Sells PC Business to Lenovo Big Blue makes its exit from the desktop but keeps a stake in China's Lenovo.  |
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