Strategy & Management

Magazine articles on business strategy, management and leadership.

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Fast Company December 2004 Carleen Hawn	Lessons on Innovation From Microsoft There are plenty of internal reasons why Microsoft's record of innovation is so lackluster. But the company's failure also points to three much bigger lessons about innovation.
Fast Company December 2004 Bill Breen	The 6 Myths Of Creativity A new study will change how you generate ideas and decide who's really creative in your company.
Fast Company December 2004 Bill Breen	Getting Creative How do you build a creative work environment? Here is Harvard professor Teresa Amabile's four-part plan for leaders, coupled with journal excerpts from her pioneering study of creativity "in the wild."
Fast Company December 2004 Scott Kirsner	Slipping Into the Future Jeremy Bentham took over last year as CEO of Royal Dutch/Shell's hydrogen business. Here's his advice on how a big company can prepare for big change.
Fast Company December 2004 Ian Wylie	Don't Brake for Change Patrick le Quement's cars provoke strong reactions. Here's his recipe for getting an organization to embrace risky design.
Fast Company December 2004 Paul B. Brown	What I Know Now Myrtle S. Potter, a top exec at Genentech, explains how to pare down, focus, and move forward.
Fast Company December 2004 Ryan Underwood	Fast Talk: The Creative Impulse Five young professionals in the fields of fashion, design, publishing, advertising, and architecture discuss the source of their creativity and what drives it.
Fast Company December 2004 Chuck Salter	They're Not Playing Around We review the cutthroat business of toys: Does Toys "R" Us stand a chance against industry behemoth Wal-Mart this holiday season?
Fast Company December 2004 Lucas Conley	No Wonder the Economy Is Dragging! The price of professionalism: Recent estimates from analysts, consultants, trade groups, and psychics of costs facing businesses (an incomplete list). The United States' gross domestic product is $11.66 trillion.
Fast Company December 2004 Lucas Conley	60 Seconds With Caroll Spinney The man in the giant canary suit on Sesame Street talks about staying fresh, fighting with Elmo, and making football players cry.
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