Strategy & Management

Magazine articles on business strategy, management and leadership.

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BusinessWeek November 1, 2004	Fashion, with a Conscience CEO George Zimmer's central tenet at Men's Wearhouse? "You've got to have a company that starts with trust and fairness." In this Q&A, he tells us why.
BusinessWeek November 1, 2004	Changing Old Spice's Message In the last 18 months Old Spice has become the top man's deoderant brand. P&G's Esi Eggleston Bracey explains the "no brainer" behind shifting the brand's marketing to the "sweet spot" -- youthful males.
BusinessWeek November 1, 2004 Ronald Grover	Can Charlie Ergen Still Go It Alone? His EchoStar is facing bigger cable rivals -- and Murdoch's deep-pocketed DirecTV.
HBS Working Knowledge October 25, 2004 Martha Lagace	Planning for Surprises A company doesn't need a crystal ball to see impending disasters. This Q&A with professors Max H. Bazerman Michael D. Watkins explains how to foresee and avoid predictable surprises.
HBS Working Knowledge October 25, 2004 Hau L. Lee	Adapt Your Supply Chain---or Die Unless companies adapt their supply chains, they won't stay competitive for very long. The secrets: trend spotting and supplier change.
HBS Working Knowledge October 25, 2004 Jim Heskett	Summing Up: Does Speed Trump the Development of Intellectual Property? Is the value of intellectual property in all but a few instances or industries vastly overrated?
BusinessWeek November 1, 2004 Park & Hamm	Can EMC Find Growth Beyond Hardware? In a bid to make EMC a key ally for corporations, on par with IBM and Cisco Systems Inc., Chief Executive Joseph M. Tucci is pushing further into selling software and consulting services, while giving customers more options in hardware.
Entrepreneur November 2004 Julie Monahan	Club Meds Fed up with the high cost of prescription drugs, a group of 50 employers from the Fortune 500 are banding together to negotiate a better deal with pharmaceutical companies.
Entrepreneur November 2004 Chris Penttila	Backward Thinking When most people think of auctions, they picture the price going up. But there's a different game in the B2B world. It's called the "reverse auction."
Entrepreneur November 2004 Mark Henricks	In Strictest Confidence How to instill faith in yourself and in employees at the same time.
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