Strategy & Management

Magazine articles on business strategy, management and leadership.

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Bank Systems & Technology July 5, 2004 Ivan Schneider	Citibank Offers Instant Gratification Online Active Internet users are lured with cash and prizes, and reeled in with a fast account-opening process.
HBS Working Knowledge July 5, 2004 Michael J. Roberts	Radical Change, Entrepreneurial Opportunity A key to exploiting radical technological change is to clear your vision of historical constraints and see new opportunities with a fresh perspective. An interview with Harvard professor Mary Tripsas.
HBS Working Knowledge July 5, 2004 Jonathan Byrnes	Manage Your Suppliers as a Resource Your suppliers can be your most valuable hidden resource. If your supplier management function sets its sights on innovation and value creation, you can find a clear pathway to success.
HBS Working Knowledge July 5, 2004 Jim Heskett	Work-Life: Is Productivity in the Balance? Many organizations regard work-life benefits as an investment designed, among other things, to attract and retain talent. What impacts have these developments had on work-life balance?
BusinessWeek July 12, 2004 Diane Brady	IMG: Show Me The Bottom Line The razzle-dazzle style of International Management Group founder Mark McCormack is gone, but profits are better for this sports and lifestyle management and marketing firm.
BusinessWeek July 12, 2004 Bianco et al.	The Vanishing Mass Market How well will America's best-known companies adapt to what is shaping up as a long and chaotic transition from the fading age of mass marketing to the dawning era of micromarketing.
BusinessWeek July 12, 2004	At P&G, It's All About Targeting Consumer-product giant Procter & Gamble's global marketing officer explains why its ability to "embrace" the new diversity of media "is really exciting"
BusinessWeek July 12, 2004	Marketing in the "the Age of I" McDonald's marketing chief explains how its promotions aim to be personalized, yet refer to the groups consumers belong to.
BusinessWeek July 12, 2004 Tom Lowry	Media's New On-the-Go Consumers PCs, radio, cell phones, and more mean the living room is no longer the key to reaching Americans. Media companies now need to cater to all those people on the go.
BusinessWeek July 12, 2004 Hof & Kerstetter	Earth To Silicon Valley: You've Lost This Battle If anyone thought tech executives might finally give up their long fight against counting employee stock options as an expense, a rally on June 24 quashed that notion. Here's why tech should end its fight against options expensing.
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