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CRM
June 1, 2004
Emmy Favilla |
Required Reading When the demand for consumer goods has reached full capacity, the signal isn't always as obvious; and more.   |
CRM
June 1, 2004 |
Just 1 Question Was your CRM initiative successful because of the technology you selected? |
CRM
June 2004
Phil Bligh & Doug Turk |
Cashing In on Customer Loyalty In Chapter 4 of CRM Unplugged: Releasing CRM's Strategic Value, the authors reveal how customer insight helps Harrah's profit from its CRM investment. |
CRM
June 2004
Emmy Favilla |
CRM in Action: Turn Agents Into Experts If the agents ask the right questions, customers feel more comfortable. |
CRM
June 2004
Emmy Favilla |
CRM in Action: Paramount Gets Customers to Talk Back The company sought a solution that would allow guests to feel less pressured and more relaxed when asked to answer questions. |
CRM
June 2004
Jason Compton |
How to...encourage channel partners to adopt CRM Take these four steps to bring channel partners into your CRM strategy. |
CRM
June 2004
Emmy Favilla |
CRM in Action: ON Semiconductor Knows When the Price Is Right A mission to improve price execution. |
HBS Working Knowledge
May 31, 2004
Martha Lagace |
How Team Leaders Show Support---or Not What does a team leader do so that employees know they are being supported? A Q&A with Harvard professor and creativity expert Teresa Amabile about new research. |
HBS Working Knowledge
May 31, 2004
Manda Salls |
The Strategic Role of Marketing In the book Marketing as Strategy, London Business School's Nirmalya Kumar argues that marketing must help drive organizational change. |
HBS Working Knowledge
May 31, 2004
Lukas & Kirby |
Horse Sense: D. Wayne Lukas on Managing Should managers be treated like high-performance racehorses? This top trainer has experience with both. A Harvard Business Review excerpt. |
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