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CRM May 3, 2004 Lior Arussy |
Customers Are So Emotional When it comes to building customer relationships, understanding emotions is a profitable thing.  |
CRM May 3, 2004 Emmy Favilla |
Required Reading An interview with David Butler about his new book documenting call center industry research... Reviews of other industry books: The Behavioral Advantage: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena... etc.  |
CRM May 3, 2004 David Myron |
Vertical Focus: Telecoms Focus on Services, Not Price, to Reduce Churn To effectively compete and to lower customer churn, telecom carriers should focus more on bundled services.  |
HBS Working Knowledge May 3, 2004 Paul Michelman |
You're Not Fired! (Yet) Apologies to Donald Trump, but sometimes a helping hand for your apprentice is better than a termination notice. Harvard Management Update on ways to coach underperformers.  |
HBS Working Knowledge May 3, 2004 Cullinan Et Al. |
The Secrets of Great Due Diligence Sealing the deal is the easy part. But first comes due diligence. Here's how to calculate your target's stand-alone value. A Harvard Business Review excerpt.  |
HBS Working Knowledge May 3, 2004 Jonathan Byrnes |
Are You Aiming Too Low with RFID? In many companies, managers are preparing to use Radio Frequency Identification technologies to make existing supply chain processes more cost-efficient. By focusing on cost efficiencies, they are losing opportunities to use RFID to change the basic nature of their supply chains.  |
CRM May 2004 Martin Schneider |
CRM Superstars Every winning CRM initiative has a power user whose leadership makes the difference between a stalled initiative and a stellar success. Here are the stories of three of these frontline luminaries: one in sales, the second in marketing, and the third in customer service.  |
CRM May 2004 David Myron |
Is Your Compensation Plan Undermining Your CRM Initiative? How to create incentive plans that are in line with your corporate strategy.  |
CRM May 2004 Barton Goldenberg |
Customer Self-Service: Are You Ready? A new generation of customers want service on their terms. Here are five self-service stragies.  |
CRM May 2004 David Myron |
Innovative Call Center Design At risk of losing 40 percent of its agents, Bell ExpressVu, Canada's largest satellite provider, reinvents its call center.  |
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