Strategy & Management

Magazine articles on business strategy, management and leadership.

Old Articles: <Older 2031-2040 Newer>

CRM March 1, 2004 Ginger Conlon	CRM Strategy Is Taking Center Stage Organizations are increasingly adopting CRM as a business strategy rather than as simply a technology
CRM March 1, 2004	Heard and Overheard Find out what business leaders are saying about CRM.
CRM March 1, 2004 Lisa Picarille	CRM Helps Professional Services Firms Obey the Law When professional services firms purchase CRM systems, they want those systems up-to-date in terms of compliance and the flexibility to conform to future laws and regulations.
CRM March 1, 2004	Hot Seat: The Demand for On-Demand CRM CRM magazine posed the question, "Will hosted CRM ever eclipse on-site CRM in terms of popularity?"
CRM March 1, 2004 David Myron	Vertical Focus: Integrators: Necessary Evil or Indispensible Resource? North American companies shelled out $16.8 billion for CRM services last year. Large enterprise customers find professional services firms often add complexity to CRM implementations, but most are likely to use at least one services firm.
CRM March 1, 2004 Emmy Favilla	Required Reading Spend travel time on a bit of self-development with the latest page-turners on customer service, call center management, sales compensation, and more.
CRM March 1, 2004	Just 1 Question Should companies expect their CRM vendors to help them use CRM to determine who their most profitable customers are?
HBS Working Knowledge March 1, 2004 Sean Silverthorne	Mission to Mars: It Really Is Rocket Science Do the successful Mars missions mean NASA again has the right stuff? Professor Alan MacCormack dissects the space agency's "Faster, Better, Cheaper" program.
HBS Working Knowledge March 1, 2004 Martha Lagace	Injecting New Life into the Vaccine Industry Vaccines for preventable diseases save millions of lives every year, yet as an industry, the vaccine business suffers a host of ailments, the CEO of Merck & Co. contends.
HBS Working Knowledge March 1, 2004 Jonathan Byrnes	Reconnect Sales Management to Profitability In many companies, top managers are frustrated because the sales process seems disconnected from corporate objectives. This presents a serious impediment to management's efforts to manage profitability effectively.
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