Strategy & Management

Magazine articles on business strategy, management and leadership.

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CRM August 18, 2015 Oren Smilansky	At CRM Evolution, Relevance and Incremental Improvement Are the Keys to Company Growth Speakers on day one advised organizations to reach customers with relevant messages and build momentum with steady improvements to achieve consistent growth.
CRM August 13, 2015 Danny Estrada	Mobile CRM: Setting the Rules of the Road Establishing expectations and enabling intelligent data flow are key to your mobile blueprint.
Fast Company Neal Ungerleider	Is Snapchat One Step Closer To Being A Major Content Discovery Platform? In an ongoing effort to bring more media brands onto its Discover platform -- and boost advertising revenue -- Snapchat has struck deals with Mashable, IGN, and Tastemade.
Fast Company Neal Ungerleider	Amazon Takes Its Machine Learning Platform To Europe The service, which lets companies leverage cloud products from Amazon Web Services for data science projects, is the e-commerce giant's ploy to stay competitive in an increasingly crowded market.
Fast Company Pavithra Mohan	"Angry Birds" Creator Rovio To Lay Off One-Third Of Employees Years after the release of its flagship Angry Birds game in 2009, Rovio is struggling to find its footing.
CRM August 13, 2015 Denis Pombriant	Know Your Customer's Moments of Truth With the help of journey mapping and analytics, you can engineer the customer experience from the customer's point of view.
Fast Company Sarah Kessler	Uber Partners With The University Of Arizona On Self-Driving Cars Uber is teaming up with the University of Arizona to continue its research into self-driving cars.
Fast Company Evie Nagy	Is Hampton Creek's Eggless "Just Mayo" Misleading Customers? FDA Says Yes The eggy white stuff's newest adversary is Just Mayo, a popular eggless spread made by San Francisco startup Hampton Creek, which is now in a sticky mess with the FDA over its labeling
Fast Company John Paul Titlow	Slack Just Made It Easier To Unify Your Online Work Life Slack wants to weave itself into the rest of your digital work tools. That's because as useful and beloved as the enterprise chat service is, it's not the end-all, be-all productivity app. Nor does it want to be.
Fast Company Pavithra Mohan	Starbucks Killed The Salon, And CEO Howard Schultz Can't Bring It Back Those who rely on Starbucks for their early-morning caffeine infusion aren't expecting a barista to do much more than take their orders and make small talk about the weather.
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