Strategy & Management

Magazine articles on business strategy, management and leadership.

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CIO July 30, 2015 Mary K. Pratt	Those paper color strips at the paint store are on the way out PPG's big-screen kiosks let shoppers test more than 2,000 colors by 'painting' virtual rooms.
Fast Company Neal Ungerleider	Amazon Restricts Prime Membership, Only Lets You Share With One Friend Now that Amazon reportedly has 40 million Prime subscribers, the e-commerce site is tightening the screws on its sharing capabilities.
CIO July 31, 2015 Bob Violino	5 things CIOs need to know about data lakes A data lake is a massive storage repository that can hold all types of data until it is needed for business analytics or data mining. But it's not a panacea for big-data projects.
National Defense September 2015 Allyson Versprille	U.S. Companies Eyeing Partnerships to Increase Global Competitiveness In order to continue growing their businesses and remain competitive in a difficult budgetary environment, U.S. defense and aerospace companies are looking to cultivate international partnerships
CRM August 2015 Robert Wollan	Get Customer-Centric -- Don't Just Say You Are If you're not striving to understand today's nonstop customer, you might be wasting money
CRM August 2015 Esteban Kolsky	Bringing Up (the CRM) Baby Your CRM solution is still growing and developing -- so don't stop nurturing it
CRM August 2015 Marshall Lager	Success in Spite of Itself How far can the experience take you when the product is rubbish?
CRM August 2015	Required Reading: Is Your Marketing Above the Noise? Keeping consumers' attention in new channels calls for classic marketing principles
CRM August 2015	Why Instagram, Tumblr, and Pinterest Matter to Brands Pictures are worth a thousand words, and companies can't afford to block them out
CIO July 30, 2015 Stephanie Overby	Digital enterprises are getting VERY personal with customers Many CIO 100 award winners are personalizing the customer experience, creating one-to-one relationships that deliver competitive advantage.
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