Strategy & Management

Magazine articles on business strategy, management and leadership.

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CRM October 12, 2012 Carol Borghesi	Want to Put Customers First? Go Mobile First In the telecom industry, savvy marketers are beginning to embrace the role of customer retention with as much enthusiasm as acquisition, and are finding that the mobile platform is their new BFF.
HBS Working Knowledge October 15, 2012 Maggie Starvish	Why Business IT Innovation is So Difficult Harvard Business School professor Kristina Steffenson McElheran studies the effect of information technology on business process innovation. It's a topic, she is sometimes told, that is, well, less than exciting.
CIO October 12, 2012 Maryfran Johnson	What It Takes to Improve CIO Tenure CIOs, with their 5-year average tenure, are on the low end of the spectrum when compared to the longevity of their colleagues in the C-suite.
CIO October 12, 2012	Why CIOs Should Reconsider BYOD CIO magazine publisher emeritus Gary Beach sees reasons that a popular BYOD policy will be unsustainable for companies. Some IT execs are already switching to providing company-provided consumer devices. Will you be next?
CIO October 12, 2012 George Hulme	CIOs and CSOs Have a Costly Disconnect Companies stand to lose millions when CIO-CSO priorities aren't in sync, according to this year's Global Information Security Survey, conducted by PricewaterhouseCoopers and CSO magazine.
CIO October 11, 2012 Elizabeth Heichler	5 Things You Need to Know About Risk Management Risk is everywhere and if you're just trying to minimize it within IT, you're taking an additional risk. Follow these tips and learn how to take an intelligent approach to risk management.
CIO September 17, 2012 Tom Kaneshige	CIOs Look Ahead: Millennials, Consumer Tech and the Future The newest wave of workers, known as Millennials, are demanding technology freedom and a blurring of the work-life line through social media and personal mobile devices. Here's how CIOs can give Millennials what they want without relinquishing control.
Pharmaceutical Executive October 1, 2012 William Looney	Bidding for the Stars and Stripes As the blockbuster sales model fades, the rush is on for a new formula for growth. "Good" growth: niched, balanced, and sustainable; with high margins from protected pricing; more patient-friendly than patent-centric; and where revenues draw from a deep reservoir of unmet medical need.
Pharmaceutical Executive October 1, 2012 William Looney	Three Ways to the Future Developing a drug is still very much a game of chance: a round puzzle of soft edges, with pieces that rarely fit the hard rectangles of time and money.
CRM October 5, 2012 Kyle Lacy	The Future of Marketing Strategy Embracing the cross-channel approach is the only option.
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