Strategy & Management

Magazine articles on business strategy, management and leadership.

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CRM October 2012 David Myron	A Look at Oracle's New Direction Some industry experts are impressed with what they're seeing so far. "Their Fusion strategy has some real advantages," says Eric Pozel, president of consultancy CRM Northwest. "They've got the ability to market to any CRM scenario, whatever your industry, B2C, B2B, or a combination of both."
CRM October 2012 Paul Greenberg	Customer Experience Finally...and Once Again It's fascinating to me that starting a little over a year ago, the concept of how to think about customer experience finally began to rear its lovely head.
CRM October 2012 Marshall Lager	Getting Back in the Game After a separation, making the next connection is crucial. My previous column focused on an even more common kind of split, that of product or service provider and customer, but the lessons still apply.
CRM October 2012 Kelly Liyakasa	More Consumers Turn to Amazon for Product Research Online leader strengthens its position but still faces roadblocks.
CIO September 24, 2012 Tom Kaneshige	BYOD and Smartphones: Ingram Micro Goes Global After crafting a voluntary global BYOD smartphone policy, Ingram Micro sees a spike in adoption, including a new U.S. mandate.
CRM September 14, 2012 Dan McDade	Aligning Your Sales and Marketing Processes Two solutions for fixing a 20-year-old problem.
HBS Working Knowledge September 19, 2012 Carmen Nobel	Funding Innovation: Is Your Firm Doing it Wrong? Many companies are at a loss about how to fund innovation successfully. In his new book, The Architecture of Innovation, Professor Josh Lerner starts with this advice: get the incentives right.
CRM September 13, 2012 Kelly Liyakasa	Mobile Seen as Key Retail Driver This Holiday Season But companies must evaluate customer usage, measure performance.
HBS Working Knowledge September 17, 2012 Carmen Nobel	Blue Skies, Distractions Arise: How Weather Affects Productivity New studies show that workers are more productive on rainy days than on sunny ones. Does your office take advantage?
CRM September 7, 2012 Dale Dabbs	Protect Your Most Valuable Business Assets--Your Customers Optimal CRM incorporates data protection best practices to curtail identity theft.
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