Strategy & Management

Magazine articles on business strategy, management and leadership.

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Pharmaceutical Executive February 1, 2012 Ben Comer	Prizing the Eye : Brent Saunders, CEO Bausch + Lomb Bausch + Lomb CEO Brent Saunders refocuses on the customer.
Pharmaceutical Executive February 1, 2012 Wilcox et al.	Sales Force Survey: Still Too Much Business as Usual? In the global battle for market share, the ability to adapt and mobilize your human assets around a responsive commercial model is a key variable of success.
Pharmaceutical Executive February 1, 2012 Ben Comer	Best to Market Pharm Exec's Brand of the Year: Abbott's Humira
Pharmaceutical Executive February 1, 2012 William Looney	Brand Success: It's Not Serendipity A new generation of products for inflammatory disease is coming forward, promising better promise and possibly a cure.
Pharmaceutical Executive February 1, 2012 Sarah Krug	Introducing the 'Chief Patient Officer' Now is the time for pharma companies to appoint a Chief Patient Officer, a new position designed to build an accord around patient trust.
HBS Working Knowledge February 6, 2012 Dina Gerdeman	Kodak: A Parable of American Competitiveness When American companies move pieces of their operations overseas, they run the risk of moving the expertise, innovation, and new growth opportunities just out of their reach as well.
Financial Advisor February 2012 Mary Rowland	Preserving The Bloodline For seven generations, the Laird-Norton family has maintained its close ties by passing along values and a sense of legacy.
Financial Advisor February 2012	Choosing Your Clients In his new book, Ross Levin focuses on how advisors can build their businesses. This excerpt examines different kinds of clients.
CRM January 30, 2012 Gustaf Sahlman	Customer Service Gets Smart with Artificial Intelligence Mimicking customer care agents, this technology offers improved customer satisfaction and a healthier bottom line.
CRM January 27, 2012 Anand Subramaniam	Deliver on Your Customer Service Brand Promises Six ways to make promises you can keep.
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