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BusinessWeek October 21, 2010 |
From the Board Room to the Corner Office Choosing a CEO is a key role of boards, and increasingly they're tapping one of their own. The number of directors-turned-CEO tripled in the past year, according to recruiter Heidrick & Struggles. Here are some named in 2009-2010.  |
BusinessWeek October 21, 2010 Eric Spitznagel |
The Twitter Effect The struggle to create the next perfectly weird company name.  |
BusinessWeek October 21, 2010 |
Enter the Lexicon Susan Purcell, a London-based linguist, and Jay Jurisich, of San Francisco branding agency Igor, explain what makes these big names work.  |
BusinessWeek October 20, 2010 |
Being Steve Jobs' Boss Confessions of the last man to manage the Steve Jobs.  |
Fast Company November 2010 Anya Kamenetz |
The Starbucks Cup Dilemma "What are you going to do about this damn cup?" A story of Starbucks and the limits of corporate sustainability.  |
Fast Company November 2010 Suzy Evans |
Starbucks Coffee Cups of the Future? Starbucks asked Designers How they'd fix its cups. Three of our Favorite ideas from the 2010 betacup challenge.  |
Fast Company November 2010 Rachel Arndt |
The Challenges of Eco-Friendliness Starbucks isn't the only company discovering that setting sustainability targets is easy, but achieving them is not.  |
Fast Company November 2010 Mark Borden |
The New Faces of Social Media From YouTube celebrities to chief social-media officers, these unexpected players exert outsize impact and power online -- offering new channels of communication that businesses can't afford to ignore.  |
Fast Company November 2010 Damian Joseph |
Suppliers Set Out to Grade Products with Sustainability Scorecards Procter & Gamble and Kaiser Permanente set out to grade their suppliers' environmental practices with sustainability scorecards.  |
Fast Company November 2010 Heath & Heath |
The Heaths Say Consumers Must Feel a Deep Felt Need Dan Heath and Chip Heath explain why it's not enough to give people something they need.  |
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