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CFO
February 1, 2010
Alix Stuart |
What Will Companies Do? As health-care reform starts and stops, CFOs face difficult decisions about where to invest now.   |
CFO
February 1, 2010
Scott Leibs |
A Force to Be Reckoned With The ties that bind business to government are getting stronger. |
CFO
February 1, 2010
Kate O'Sullivan |
Escaping the Executive Bubble How finance chiefs can get the real story about their companies' problems and prospects. |
HBS Working Knowledge
February 1, 2010
Sarah Jane Gilbert |
The 'Luxury Prime': How Luxury Changes People What effect does luxury have on human cognition and decision making? |
Registered Rep.
February 1, 2010
Anne Field |
Cold Calling Is Back Many prospects, recently savaged by the market's decline, are still disappointed by their current advisors' performance and more receptive than they might have been during better days to a well-timed approach from a friendly, confident professional. |
CRM
February 2010
Joshua Weinberger |
The Shotgun Marriage of Sales and Marketing: The Links The links, additions, and bonuses mentioned in this month's excerpt from the fourth edition of CRM legend Paul Greenberg's book, CRM at the Speed of Light. |
CRM
February 2010
Jessica Tsai |
Helping Hands The nonprofit sector needs CRM more than it knows, but its relationships are with donors, members, or activists - and technology is rarely a cause worth fighting for. Will the low cost of on-demand solutions finally allow nonprofits to embrace CRM? |
CRM
February 2010
Jessica Tsai |
Profiting from the Nonprofits The for-profit world should heed the hard-won lessons of the nonprofits. |
CRM
February 2010
Jessica Tsai |
Keeping Up with the (For-Profit) Joneses Modern nonprofits can't afford to seem like technological backwaters. |
CRM
February 2010
Jessica Tsai |
The Lowest Cost of All Why the nonprofit sector should embrace social media and viral marketing. |
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