Strategy & Management

Magazine articles on business strategy, management and leadership.

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CRM February 2010 Paul Greenberg	The Shotgun Marriage of Sales and Marketing In this exclusive excerpt from the fourth edition of the industry bible, a legendary thought leader explains why the unification of sales and marketing is finally upon us.
CRM February 2010 Tsai & Weinberger	Required Reading: Greenberg at the Speed of Light Paul Greenberg chats reveals why he wrote the book he swore he'd never write.
CRM February 2010 Christopher Musico	Stressed and Distressed Under-appreciated. Overworked. Underpaid. Here's a shock: Stressed-out customer service agents provide lousy customer service. We've got ways to reduce the tension - and raise satisfaction - on both sides of the call.
CRM February 2010 Christopher Musico	Environmental Distress Your basic processes can affect your agents' stress levels.
CRM February 2010 David Myron	CRM Gives Back Even the most efficiently run charitable organization on the planet, however, is nothing without donations. So please consider donating - your time, your money, or your corporate resources - to your favorite charity.
CRM February 2010 Jim Dickie	Avoid the Disaster of 2009 Learn from your failures to fine-tune lead generation efforts.
CRM February 2010 Lior Arussy	Customers Don't Buy What You Sell Your company is more than the sum of its transactions.
CRM February 2010 David Rich	The World Is Their Oyster Give customers an opportunity to play an active role in customizing their customer service.
CRM February 2010 Donna Fluss	Speaking of Customer Insights Speech analytics can help improve customer experience, cut costs, reduce attrition, and minimize risk.
CRM February 2010 Lauren McKay	Adding the Persona Touch With an eye on the user experience, some brands are inviting imaginary friends to the party.
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