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BusinessWeek
September 17, 2009
Spencer E. Ante |
At Amazon, Marketing Is for Dummies Instead of lavish ads, it invests in technology and distribution -- and the results are startlingly effective   |
BusinessWeek
September 17, 2009
Jack Ewing |
As the Race Slows Down, Audi Hits the Gas The German carmaker is pouring money into marketing to expand its share of the luxury market and push diesel models in the U.S. |
BusinessWeek
September 17, 2009
Grover & Hall |
Panasonic Puts Its Chips on 3D TV Plasma sets have given it a big boost. Now it's betting consumers will pay up for 3D |
IndustryWeek
September 16, 2009
Steve Minter |
How Good is Your Benchmarking? Benchmarking is one of the first steps on the road to continuous improvement, but many companies stumble at the start. Here's why. |
IndustryWeek
September 16, 2009
Steve Minter |
First Up -- Designed for Success Founder and CEO Eric Barnes is betting that careful attention to design and aligning his business with water advocacy will bring success to start-up KOR Water. |
IndustryWeek
September 16, 2009
Zilka & Colbert |
Consider This -- How Leading Companies Thrive After the Recession Two key factors help position companies to outperform their competitors. |
IndustryWeek
September 16, 2009
Jonathan Katz |
Top Five Economic Recovery Planning Tips Be prepared to take on new business. |
IndustryWeek
September 16, 2009
Steve Minter |
Managing Supplier Information in a Dynamic Environment Sophisticated software systems offer help to companies facing more complex supply chains and new information needs. |
IndustryWeek
September 16, 2009
Steve Minter |
CPO Survey Shows Rising Pressure for Cost Savings Spend visibility remains a key problem and has been the top issue facing CPOs for two years running. |
IndustryWeek
September 16, 2009
Jill Jusko |
Deviants as Innovation Drivers So-called rogue employees may instead be champions of change. |
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