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AskMen.com
Steve Seepersaud |
Endorsement Deals Gone Sour To help sell their merchandise, many companies will use well-known, professional athletes. Here's a look at some endorsement deals that turned sour because the athlete endorser becomes the generator of negative news stories.   |
InternetNews
May 2, 2005
Roy Mark |
State to Target Vonage 911 Services Michigan becomes the latest in a handful of states to target Vonage with deceptive advertising claims over 911 services. |
BusinessWeek
May 9, 2005
Justin Hibbard |
Startup Millionaires Even Before the IPO These days private equity firms are buying entrepreneurs' stock before their companies reach Wall Street. And Internet ad companies are leading the trend. But not all VCs are thrilled about what's happening. |
HBS Working Knowledge
May 2, 2005
Jim Heskett |
Where is Consumer Generated Marketing Taking Us? Newsgroups, discussion boards, and blogs may contain the seeds of ideas and notions about cutting-edge behaviors. But is it possible to be too well connected with one segment of customers? |
Fast Company
May 2005
Diana Ransom |
The Brand Called Glue Now here's a marketing strategy that customers can really get attached to: a campaign that sticks results in the spotlight. Is it time to co-brand with your customers? |
CRM
May 2, 2005
David Myron |
Right Channel, Right Time Most industries don't have to clear the same hurdles as the tobacco industry, but more products and legislation will likely thwart your advertising attempts. |
CRM
May 2, 2005 |
Medical Action Industries The company is using CRM to put the force back into sales force automation. |
CRM
May 2, 2005 |
The Pulse: Does your contact center provide your agents with a holistic view of your customers' interactions with the company across the enterprise? A chart depicting what percentage of CRM readers provide their agents with a complete view of customers' company interactions. |
CRM
May 2, 2005
Jason Compton |
Tech Company Improves Marketing Effectiveness The improved visibility into marketing effectiveness has not only helped the software developer better prioritize marketing efforts, but also has improved the quality and precision of the marketing resources demanded by the sales force. |
CRM
May 2, 2005
Jason Compton |
CRM Brings Sanity to a Hectic Bank Sovereign Bank improved its operations with consistent service practices for customers and fellow employees. |
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