Marketing & Sales

Magazine articles on marketing, advertising, and sales.

Old Articles: <Older 971-980 Newer>

CRM May 2005 Coreen Bailor	Making a Clear Connection Integrating your multichannel operations can seem like a near-impossible feat, but it doesn't have to be. Follow these strategies to ease your integration process and maximize your multichannel potential.
CRM May 2005 Phillip Britt	Manufacturing Builds On Customer Relationships Manufacturers are discovering that to maximize their sales and profits they need to rely on CRM software as much as they do on the nuts and bolts of the manufacturing process.
CRM May 2005 Barton Goldenberg	The Consumer of the Future As the consumers of the future, the www generation are the ones with whom you will build and manage your customer relationships. They hold the keys to your organization's future financial success. Get your action plan in place for the customer of the future.
InternetNews April 29, 2005 Michael Singer	Lawsuit Could Cage Apple's Tiger Tiger Direct balks claims that Apple's marketing campaign amounts to trademark infringement and unfair trade practices.
The Motley Fool April 29, 2005 Rick Aristotle Munarriz	Brand Grounding Airlines paying up for naming rights at basketball arenas has all the grace and common sense of an airball.
HBS Working Knowledge April 25, 2005 Julia Hanna	Creativity---How Can I Get Some? Creativity is the lifeblood of innovation and marketing, but where does it come from and how should a company nurture this elusive trait? And how does one use it to one's advantage?
HBS Working Knowledge April 25, 2005 Julia Hanna	David or Goliath---Who Markets Better? In the battle to create, market, and sell the most innovative, irresistible product, is it better to be a David or a Goliath?
HBS Working Knowledge April 25, 2005 Sara Grant	Should You Ignore Your Customers? When it comes to ideas for new products, when should you listen to your customers, and when should you just go with your gut?
The Motley Fool April 25, 2005 Alyce Lomax	The Browser Wars Aquatic Has the fight for users turned toward "Fear Factor"-type feats? How much of a dent Microsoft's Internet Explorer's market share faces from the marketing exploits of the little guys remains to be seen.
Entrepreneur May 2005 Chris Penttila	What Lies Beneath Today's consumers don't fit into yesterday's molds. Here's how to get a grip on the new demographics -- and get inside your customers' heads.
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