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Entrepreneur
May 2005
Gwen Moran |
Act Now! Quick -- add urgency to your marketing, and watch your sales soar. Limited-time price promotions and gift-with-purchase offers, which can be tied to a holiday or a special event, are usually the most successful.   |
Entrepreneur
May 2005
Kim T. Gordon |
Service With a Smile Not sure how to market your service business? Set your focus on these five tips for bringing in new customers. |
Entrepreneur
May 2005
Gwen Moran |
Sell Buzz 05/05 Be careful when developing promotional giveaways... New tool helps measure ROI of marketing dollars... Consumers feeling "bombarded," seeking products that block marketing... |
Entrepreneur
May 2005
Jerry Fisher |
Keep It Simple The most effective ad copywriting gets right to the point. Start with a mix of short and shorter sentences. |
Entrepreneur
May 2005
Kirsten Osolind |
How Does Your Garden Grow? Cultivate new business by tending to your customers. Here are three tips to help you nourish your customer relationships. |
Entrepreneur
May 2005
Melissa Campanelli |
Minority Rules Ethnic minority groups are stepping up their online activity. Will targeting ethnic groups be a part of your business plan? And do you have what it takes to meet their needs? |
Entrepreneur
May 2005
Nichole L. Torres |
Shout It From the Rooftops Ensure maximum exposure for your new product or service by becoming a public speaker. Just be sure you know what you want to say. |
Search Engine Watch
April 21, 2005
Chris Sherman |
A Closer Look at Pay-per-Call Search Marketing Pay-per-call is rapidly gaining traction among search marketers, especially those targeting a local audience, and if you're not familiar with the format, it's worth a look. |
Insurance & Technology
April 20, 2005
Wendy Toth |
Direct Marketing on Target Belgium insurer Corona Direct has realized a steady return on its direct marketing efforts thanks to predictive analytics software from Chicago-based SPSS. |
Search Engine Watch
April 19, 2005
Patricia Hursh |
Search Advertising that Makes the Phone Ring There's a new kid in town in the search advertising arena. No, it's not another search ad vendor, nor a new conversion tracking tool. This innovative pay-for-performance marketing technique brings together both the internet and the phone. Say hello to pay-per-call advertising. |
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