Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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Fast Company April 2005 Ryan Underwood	Ruling The Roost Like just about everything advertising agency Crispin Porter + Bogusky does, the Subservient Chicken ad campaign for Burger King is risky and extreme. It's also very, very smart.
Fast Company April 2005 Ryan Underwood	How to Cook Up A Creative Chicken Here's how Crispin Porter + Bogusky come up with some of the most imaginative work in the ad business.
Fast Company April 2005 Chuck Salter	Pulling Punches CEO Lee Scott went on the record to fight Wal-Mart's bad rep. But his PR effort hit the mat. Instead of quelling controversy, it fanned the flames and reeked of damage control.
Fast Company April 2005 Jena McGregor	Your Blog Here! There's no shortage of online verbiage dedicated to the advertising industry -- but in the blogosphere, as in the ad biz, it's tough to navigate the cacophony. Here are our top ad-blog picks.
Fast Company April 2005 Julie Bick	"Buy Bracelets" Lance Armstrong's yellow livestrong bracelets have raised more than $30 million to fight cancer since May 2004. They've also set off a thriving aftermarket -- and a host of silicone wannabes.
HBS Working Knowledge March 28, 2005 Martha Lagace	Ways to Market Social Responsibility If you operate a nonprofit, chances are you have precious little money to spend on marketing. At the 2005 Conference on Social Enterprise, experts in low-cost marketing of social causes shared a few tricks of their trade.
AskMen.com Mark Simmons	Ericsson: Sport Sponsorship Wrapping its name around the fifth largest professional tennis tournament of the year was only the zenith of an aggressive marketing relationship Ericsson has with pro sports.
The Motley Fool March 24, 2005 Steven Mallas	Sprite and MSN Makin' Music Coca-Cola and MSN hook up, but will the combo sell more soda? Investors, take note.
The Motley Fool March 23, 2005 Steven Mallas	An Energizing Project Energizer helps to power Project Greenlight's new season. The deal will see its e2 Lithium battery product powering the production crew's equipment, and viewers will know about it, as you can imagine.
The Motley Fool March 22, 2005 Alyce Lomax	Gap's Failed Girl Power Time's up for Sarah Jessica Parker's Gap ad campaign. Of course, investors who have been watching this stock know that despite the best efforts of the ad department, Gap's quarterly fashion sense continues to be flattish.
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