Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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BusinessWeek March 28, 2005 Adrienne Carter	Making Lite Of The King Ad jabs at Anheuser have boosted Miller Lite. Can No. 2 keep gaining?
HBS Working Knowledge March 21, 2005 Martha Lagace	The South Asian Consumer Market: How Big is the Potential? With a population in the billions and with wildly diverse income levels, South Asia poses unique marketing challenges. But smart marketers are figuring out how to adapt by applying basic principles of their trade to the unique characteristics of the region.
Entrepreneur April 2005 Kim T. Gordon	Dare to Be Different Successful marketing means standing out from your competitors. Here are 4 steps to shedding your look-alike image.
Entrepreneur April 2005 Catherine Seda	Get the Word Out You don't have to entrust your announcements to snail mail anymore -- the internet makes sending press releases easy and effective. And some services are even free!
Entrepreneur April 2005 Kirsten Osolind	Right as Rain Want to get your business on the media's radar? Start rainmaking.
IndustryWeek April 1, 2005 Traci Purdum	Stars Of The Show Confidence in the quality of their products -- and a little bit of ego -- have some CEOs pitching their own products. Lending their faces lends credibility, just as long as they keep their noses clean.
IndustryWeek April 1, 2005 Traci Purdum	But Wait! There's More! TV uses infomercials to pitch products.
The Motley Fool March 15, 2005 Rich Duprey	Retailers Hablan Espanol Marketing to the Hispanic community has become a necessity for clothing retailers.
The Motley Fool March 15, 2005 Brian Gorman	Toyota's Other Scion The automaker's newest initiative shows it is trying to build deep relationships with younger buyers.
The Motley Fool March 15, 2005 Rick Aristotle Munarriz	When Brokers Bite Back Schwab is suing TD Waterhouse for running ads that it claims are deceptive, misleading, and false, but the whole industry may enjoy the legal spotlight.
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