Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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The Motley Fool March 15, 2005 Rick Aristotle Munarriz	Perry Ellis Feels the Heat The upscale-clothing company hooks up with one of the hottest teams in pro basketball. With its stock having tripled over the past three years, Perry Ellis is hoping that its customers won't be the only ones looking good.
Macworld March 8, 2005 Jeffery Battersby	DayLite 1.7 When it comes to contact management, most people can muddle through with OS X's Address Book or Microsoft Entourage. But salespeople typically need something stronger. Marketcircle's new sales management software may be just what they're looking for.
InternetNews March 11, 2005 Michael Singer	VoIP to Fuel Plague of 'Dialing for Dollars' Overseas telemarketers are quickly learning that they can use IP voice calls to "dial for dollars," getting around both traditional long-distance cost constraints and U.S. Do-Not-Call regulations to flood Internet traffic with phone calls that would make even the most egregious spammer blush.
Food Processing March 2005 Nate Garhart	Power Lunch: Is that Roquefort from Roquefort? Food manufacturers and marketers should be well advised on the existing and pending laws pertaining to their products, and should carefully consider regulations in target markets and areas for potential growth.
The Motley Fool March 10, 2005 Mike Cianciolo	McDonald's Gets Movin' The company launches its new marketing campaign emphasizing an active lifestyle. This is a good thing for investors.
CRM March 2005	Congratulations, You Are at Par: The New Four Ps Here's an excerpt from Passionate & Profitable: Why Customer Strategies Fail and 10 Steps to Do Them Right! by Lior Arussy.
The Motley Fool March 9, 2005 Tom Taulli	McGraw-Hill Gains Power At age 73, it was time for J.D. Power III to find an exit. In this case, the buyer of the marketing information firm was another renowned family business, McGraw-Hill. But the deal-making means a short-term negative for the publisher.
The Motley Fool March 9, 2005 Rick Aristotle Munarriz	Malcolm and Me in the Middle Sometimes product placement is simply a misplaced potshot -- and vice versa.
The Motley Fool March 8, 2005 Rick Aristotle Munarriz	Television Ads It Up Product placement has gone too far. The scripted ads in TV shows, even when they're worked in seamlessly, compromise a show's credibility.
CRM March 1, 2005 Lior Arussy	Be a Bag Britain's leading handbag and accessories designer lets customers put their own identity on the products they buy.
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