Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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CRM March 1, 2005 Elizabeth Roche	How to Strengthen Customer Exit Barriers Top businesses use some of these nine strategies to increase customer loyalty.
CRM March 1, 2005 Jason Compton	What Price Loyalty? Giveaways can buy transactions, but not necessarily commitment.
CRM March 1, 2005	When Sales Leaders Say No At some point you must decide who runs your sales organization and how it will be run.
The Motley Fool March 1, 2005 Stephen D. Simpson	Univision's Got the Eyeballs This company dominates the Spanish-speaking media market, but advertisers are still slow to spend. Those looking to invest in what could be a major trend of the decade should spend some time examining Univision.
CRM March 2005 Jason Compton	No-Tech CRM How to improve customer satisfaction without relying on software, servers, and screen pops.
BusinessWeek March 7, 2005 Amy Barrett	Will Drugmakers Back Off The Hard Sell? Drug ads need to return to more balanced communication of risks and benefits and not depend so much on catchy phrases and images. The question is whether the industry is ready to take that lesson to heart.
Fast Company March 2005 Ryan Underwood	Jones Soda's Secret Coca-Cola, KFC and McDonald's all have "secret ingredients" successfully touted in their marketing strategies. Peter van Stolk's soft drinks have a successful secret ingredient, too: customer input.
Fast Company March 2005 Ryan Underwood	Building a Customer-Centric Brand Jones Soda founder and CEO Peter van Stolk never made it to business school. But shepherding one of today's hottest beverage brands has been an excellent marketing education. Here's what he has learned.
HBS Working Knowledge February 28, 2005 Steve Wunker	Cell Phone Ads that Consumers Love Cell spam? No one wants the bother. But London-based Flytxt has convinced users to give personal information in exchange for direct marketing pitches to their phones. A Strategy & Innovation case study.
The Motley Fool February 28, 2005 Tim Beyers	Tax Lotto: That's Wacko Accountant H&R Block rolls out a lotto-style game for tax filers. Last Thursday, the firm announced stellar earnings, sending the stock higher by nearly 10% as of Friday's market close.
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