Marketing & Sales

Magazine articles on marketing, advertising, and sales.

Old Articles: <Older 891-900 Newer>

The Motley Fool February 25, 2005 Bill Mann	A Bold Comeback for WPP We told subscribers about this company back when advertising was grim. Look at it now!
Inc. March 2005 Lora Kolodny	The Art of the Press Release Writing press releases seems easy. Why do so many firms blow it?
Inc. March 2005 Nadine Heintz	Case Study The Problem: Addie Swartz, founder of B*tween Productions, packager of the Beacon Street Girls books and accessories, wants to give girls an alternative to Britney. Expert opinions on how to sell wholesomeness to tweens.
InternetNews February 23, 2005 Michael Singer	Dell Sued For The Old Bait-and-Switch Two San Francisco customers claim they were lured by false promises of low-cost financing.
The Motley Fool February 23, 2005 David Meier	Valassis on the Edge As a provider of marketing solutions to Procter & Gamble, Yum! Brands' Pizza Hut and KFC, Starbucks and many others, can Valassis capture more of the value it creates? With its stock price reaching a 52-week high, wait for lower levels before buying.
The Motley Fool February 23, 2005 Brian Gorman	Amgen Gets Disciplined Direct-to-consumer advertising may be a non-starter for Amgen and other biotech companies.
The Motley Fool February 22, 2005 Rick Aristotle Munarriz	Better Late Than Clever Blockbuster comes under fire for its "No Late Fees" ad campaign.
HBS Working Knowledge February 21, 2005 Julia Hanna	Marketing to Gay and Lesbian Consumers The consumer packaged goods industry shares experiences on the internal and external challenges of marketing to the gay and lesbian community.
HBS Working Knowledge February 21, 2005 Julia Hanna	How Advertising Depicts Gays and Lesbians Characterizations in mainstream television commercials rely on stereotypes ranging from diva queens to scary leather men.
Entrepreneur March 2005 Levinson & Lautenslager	Mind Over Market If you're making a list of the top three things that would make your business a success today, marketing should be at the top of the list. Learn how to master guerrilla marketing for the 21st century with this adaptation from Guerrilla Marketing in 30 Days.
<Older 891-900 Newer> Return to current articles.