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U.S. Banker
October 2001
Mark Bruno |
Jeter and Nomar Pitch Fleet FleetBoston takes advantage of Yankees-Red Sox rivalry in its aggressive push for business in New York and New England...   |
Entrepreneur
October 2001
Kimberly L. McCall |
Cheer Up! Downturn got your sales team down? Turn their frowns upside down... |
PC World
September 14, 2001
Frank Thorsberg |
Collapsed Building Ad Yanked Vendors distance themselves from material inadvertently reminiscent of terrorist attacks... |
CIO
September 1, 2001
Scott Berinato |
The Selling Game Our reporter ventures into sales territory to scope out some tricks of the trade... |
| Knowledge@Wharton |
Pay-for-Performance Trade Promotions Can Ease Friction Between Manufacturers and Retailers A common practice, trade promotion involves manufacturers giving cash or a discount to retailers in hopes that the retailer will in turn discount or promote their product to consumers. This arrangement can be a major source of friction between the two parties... |
Entrepreneur
September 2001
Chris Penttila |
Brand Awareness Wake up! Your brand isn't your savior, and all the goofy ads in the world won't save your company. What can? Well... have you given good business a try? |
Entrepreneur
September 2001
Barry Farber |
Back Off! Being friendly is good, but being too chummy to make the sale is not... |
Fast Company
September 2001
John Ellis |
Digital Matters First, focus groups were cool. Then they became the loser's club. Now, thanks to the Web, they've become obsolete... |
AskMen.com
August 8, 2001
Dennis O'Connell |
Top 10 Worst Infomercials Making this list took a particular effort because infomercials bring up notions of scams, whimsical products, annoying and washed up actors pitching products, suspect before and after shots, as well as simply odd products that defy conventional wisdom... |
Entrepreneur
August 2001
Joseph Conlin |
Some Assembly Required You don't get the perfect salesperson by throwing together whatever's handy. Lean in close, and we'll give you a peek at the manual... |
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