Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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Entrepreneur March 2005 John F. Ince	Signal Strength With stronger marketing efforts, venture capital firms are making sure their message gets heard.
Entrepreneur March 2005 Kim T. Gordon	Now Playing What's the fastest-growing advertising medium on the block? It's not the internet. With cinema advertising, you can reach a captive audience--and make your marketing message the feature presentation. Even small companies can afford these campaigns.
Entrepreneur March 2005 Barry Farber	Nail the Sale Need some surefire ways to seal the deal with customers? Master these 5 tips, and you'll be ready for any sales situation.
Entrepreneur March 2005 Jerry Fisher	First Impressions An intriguing introduction keeps potential customers from skipping your ad. Here are some examples of "great starts" from copywriting guru John Caples' "Tested Advertising Methods."
Entrepreneur March 2005 Don Debelak	Brand Aid Building your brand and expanding your line: a case study of Entrepreneur Missy Cohen-Fyffe, founder of Babe Ease, maker of the Clean Shopper shopping cart cover for guarding children from disease-causing bacteria.
BusinessWeek February 28, 2005 Amy Barrett	Pfizer's Funk Pfizer CEO Hank McKinnell helped pioneer the age of blockbuster drugs. The company now spends twice as much on sales and administrative expenses as it does on R&D. But a dearth of new products and fears over drug safety are hurting the entire industry. Is there a fix?
The Motley Fool February 17, 2005 Dave Marino-Nachison	Knight Ridder's San Francisco Treat The media giant bought five Northern California free dailies to boost its ad reach. Investors, take note.
The Motley Fool February 17, 2005 Rick Aristotle Munarriz	Hasbro Dons Square Pants The country's second-largest toy company looks to play for keeps by hooking up with Viacom's Nick properties.
The Motley Fool February 16, 2005 Alyce Lomax	McDonald's Isn't Chicken Free samples of Chicken Selects form a bold move for the fast-food giant.
The Motley Fool February 16, 2005 Alyce Lomax	eBay's Not Playing Around An eBay promotion just might make investors say, "hmm."
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