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The Motley Fool
February 15, 2005
Rich Duprey |
Splenda's Ads: Sugar-Coated? The maker of the leading sugar substitute is under attack by competitors for deceptive advertising. Investors, take note.   |
HBS Working Knowledge
February 14, 2005
Lawrence Susskind |
Striking a Deal with a Difficult Negotiator One of the trickiest aspects of negotiation is figuring out how to deal with an individual who cannot be convinced by the merits of evidence or arguments. The article uses a sales call as an example. |
Food Processing
January 2005
Ashman & Beckley |
Product Spotlight: SpongeBob conquers animal crackers The cookie market has been in a downward spiral for years, with only private label gaining share. But Nabisco's Barnum's Animals crackers, created for the 1902 holiday season, are still the most popular choice, and Keebler has tapped the undersea cartoon character with delightful results. |
Food Processing
January 2005
Diane Toops |
Toops Scoops: Dig deeper Harvey Hartman, founder and CEO of the Hartman Group, a consulting and market research firm, zeros in on how consumers live, shop and buy food and beverage products. He says you must dig deep and avoid common blunders to determine consumer insights. |
Fast Company
March 2005
Linda Tischler |
Andy Spade on Branding The visionary designer offers lessons from the world of fashion on how to brand your products -- and how to sell your brands. |
BusinessWeek
February 21, 2005
David Welch |
Honda's Drive For Young Buyers When it redesigned the Civic back in 2001, Honda decided it was time to graduate to a more mature market. Can Honda get its street cred back? |
The Motley Fool
February 9, 2005
Alyce Lomax |
A9 Goes to "The O.C." The television show's influence shouldn't be underestimated. Despite its tongue twisting, Amazon's A9.com may get into the common vernacular yet. And in these search wars, that kind of pop culture credibility is not to be underestimated. |
The Motley Fool
February 8, 2005
Rick Aristotle Munarriz |
Apple Wreckers Microsoft is looking to give its digital music service away in a promo to help take a bite out of Apple Computer. |
Information Today
February 7, 2005
Paula J. Hane |
Factiva Acquires 2B Reputation Intelligence The acquisition rounds out Factiva's strategy to develop media monitoring and reputation management solutions for corporate communications and marketing professionals. |
Job Journal
February 6, 2005
Craig Harrison |
Is Networking Not Working Networking is about meeting new people, letting them meet you, and prospecting for jobs, contracts, clients and more. However conducted ineffectively it will do little more than tire you out. Beware the following networking mistakes. |
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