Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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PC Magazine February 2, 2005 John C. Dvorak	The Microsoft Marketing Myth The author argues that Microsoft is a technology-centric company with incredibly poor marketing -- the pig in the hurricane, spending most of its energy worrying about where it will land.
Fast Company February 2005 Jena McGregor	Fast Take: Imagination The vice president of marketing and direct sales for Connexion by Boeing, which offers in-flight Internet and email services, says "scenario planning" has helped his team predict the moves of direct competitors.
Fast Company February 2005 Lucas Conley	On a Roll Charmin created the ultimate marketing device: a traveling Porta-Potty. We can't wait.
Fast Company February 2005 Jena McGregor	So Call Us Hijackers Are the best marketing campaigns the ones that let others do the marketing for them? Wipperfuerth's new book, Brand Hijack: Marketing Without Marketing, is a smart, if somewhat scattered, argument for letting customers define a brand.
BusinessWeek February 14, 2005 Nanette Byrnes	Branding: Five New Lessons The P&G purchase of Gillette shows that innovation is key, and marketing is more diffuse and personal. Here are lessons from classic companies and upstarts alike, all thriving by managing brands differently than companies did in the heyday of the mass market.
InternetNews February 3, 2005 Tim Gray	Back For More Super Bowl Fun: Dot-Com Ads Marketers disagree over whether a big ad spend during the Super Bowl is effective.
The Motley Fool February 3, 2005 Steven Mallas	Home Depot's New Apprentice The company begins a marketing alliance with Mark Burnett, the bigwig of the reality-television genre.
The Motley Fool February 2, 2005 Alyce Lomax	Amazon's Play on Words Amazon offers two-day shipping free -- for a fee. The company will likely have to dig a little deeper in its bag of innovations to come up with added loyalty from increasingly sophisticated online shoppers.
The Motley Fool February 2, 2005 Nathan Slaughter	Souping Up for the Super Bowl What to expect from this year's Super Bowl advertisers, where the real contest will be waged.
The Motley Fool February 2, 2005 Dave Marino-Nachison	Scratching Only Makes It Worse Find a way to tune out advertisers, and they'll find a new way to tune you back in.
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