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Inc.
February 2005
Jennifer Gill |
The Mistake of the Month Award Everyone goofs from time to time. Here's how one marketing and advertising firm learns from its errors.  |
CRM
January 21, 2005
Jason Compton |
When CRM Leaves You Flat Customers know when they are being managed, and the feeling is not a pleasant one.  |
CRM
January 21, 2005
Paul Stockford |
It's Not Your Father's e-Learning The entire concept of agent training has been turned on its ear, and delivers unprecedented levels of efficiency and productivity. |
CRM
January 21, 2005
Robert Kugel |
Seven Mistakes in Managing Customer Profitability Taking the right approach can lead to a sustainable competitive advantage. |
CRM
January 21, 2005
Eric Krell |
Churchill Downs Bets on Its Brand Month 8: Strategic deal-making marks a new approach to funding CRM. |
CRM
January 21, 2005 |
Novell's New Analytics Engine Enhances Its Service Project Genesis launches network integrator Novell from silos of information into the integrated customer service space. Having a field-force friendly CRM application can be crucial. Sales, marketing, and customer service applications need to be integrated and highly accessible. |
CRM
January 21, 2005 |
Chart: What is the Most Important Initiative for Your Customer Service Organization in 2005? Here's a chart showing the breakdown of customer service initiatives by level of importance. |
CRM
January 21, 2005
Coreen Bailor |
Marketing Automation Hits the Mark Marketers are seeing solid ROI from new technologies. |
CRM
January 21, 2005
Jason Compton |
Real-Time Analytics: Excellent Insight, or Speedier Mistakes? Think beyond the upsell when evaluating next generation analytics strategies. |
CRM
January 21, 2005
Coreen Bailor |
BT Execs Live a Day in the Life of Their Agents Senior managers spend time with front-line staff for an up close look at customers' concerns. |
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