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CRM
January 21, 2005
Jason Compton |
Driving Quality Into the Proposal Process Reynolds & Reynolds built uniformity into its sales approach to improve productivity and results.   |
Home Toys
February 2005
Pete Baker |
"When Push Comes to Touch..." Rules of Thumb for Selling Remote Controls While categorized as an "accessory," there's not a consumer out there who doesn't consider a remote control a necessity. If they have trouble using it, you could end up losing future business. |
HBS Working Knowledge
January 31, 2005
Gary Emmons |
Rethinking Marketing's Conventional Wisdom Making advertising hard to find is just one way companies are rewriting conventional marketing strategies, says Harvard Business School professor Youngme Moon. |
The Motley Fool
January 26, 2005
Alyce Lomax |
No Great Mystery at GM General Motors' clever ad campaign comes up short. |
InternetNews
January 25, 2005
Jim Wagner |
Active Advisor Makes Sales Reps Smarter A new handheld device gives retail representatives the expertise to make any number of recommendations to customers. |
BusinessWeek
January 31, 2005
William C. Symonds |
Back To Earth For Apollo Group? High marketing costs could slow growth for the University of Phoenix parent. Analysts urge a neutral attitude toward its stock. |
Information Today
January 24, 2005
Paula J. Hane |
OneSource Aims for New Markets with Streamlined Product The new OneSource Express offers a package of essential company and executive data that is smaller than its enterprise Business Browser products, but at a price that is affordable for the small and mid-sized business market. |
AskMen.com
Roberto Rocha |
Perfect Your Elevator Pitch The elevator pitch is an essential tool in a business world where time is short, stakes are high and opportunities can present themselves at any time. Here are some suggestions to make sure your pitch pushes your prospects' right buttons. |
Entrepreneur
February 2005
Kim T. Gordon |
Getting Ink Need exposure? Follow these 6 tips to win press coverage for your growing business. |
Entrepreneur
February 2005
Barry Farber |
Right on Target Hit the mark with prospective customers by learning how to find their hot buttons. Here are four "hot button" tips. |
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