Marketing & Sales

Magazine articles on marketing, advertising, and sales.

Old Articles: <Older 811-820 Newer>

The Motley Fool January 12, 2005 Alyce Lomax	Kraft: Not for Kids? The processed foods purveyor plans less advertising aimed at children. Kraft is obviously trying to evolve, and while it's the right thing to do, investors are likely to continue to face some short-term pain as the company struggles to find itself again.
The Motley Fool January 10, 2005 Seth Jayson	Tech Goes Hollywood It may seem goofy now, but celebrity gadgetry is probably here to stay. Tech investors will need to keep their eyes on the red carpet as well as their return on capital.
Fast Company January 2005 Chuck Salter	The Soft Sell Everybody talks about relationship selling. But the folks who peddle computers at CDW really do it. Here's how.
Fast Company January 2005 Chuck Salter	CDW's Keys to a Lasting Relationship Five tactics to foster closer connections with your customers.
Fast Company January 2005 Alan Deutschman	Commercial Success Traditional advertising is in deep trouble. Now Yahoo is reinventing the game thanks to ad boss Wenda Millard. And her cooperative approach is winning over Madison Avenue.
Fast Company January 2005 Alan Deutschman	How to Sell Yahoo-Style Three keys to a more perfect sales pitch.
The Motley Fool January 6, 2005 Steven Mallas	Procter & Gamble's Crest Celebration The popular toothpaste brand Crest turns 50. With a new ad campaign, consumers are reminded that Crest is a long-lasting, time-tested, quality product. The stock is a great buy for anyone looking to hold for decades on out.
The Motley Fool January 4, 2005 Steven Mallas	Hasbro's Trivial Release The company celebrates National Trivia Day by reinforcing its board game brand.
Financial Planning January 1, 2005 Katherine Vessenes	Thanks Again! For business professionals, forget about first impressions. It's the after-the-fact effort you make that really leaves a mark. Remember, if done right, a personal handwritten note will rank a solid 9 or 10 on the marketing scale.
Registered Rep. January 1, 2005 Will Leitch	Trinkets and Trash As almost any rep knows, wholesalers and fund families love to send them tchotchkes branded with their company name. Are all these knickknacks effective at building name recognition? Are they worth the cost?
<Older 811-820 Newer> Return to current articles.