Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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Registered Rep. January 1, 2005 David Gaffen	The Broker and Brand X Syndrome The commoditization of the brokerage industry might be easier for individual reps to deal with, were they not under such intense pressure in virtually every other aspect of their professional lives.
Registered Rep. January 1, 2005 Shaw Grove & Alan Prince	Does Branding Still Matter? Are today's high-net-worth clients attracted or, at best, ambivalent, to big name financial services firms?
Financial Advisor January 2005 Steve Sanduski	Getting To The Heart Of The Matter Here's how to connect with your prospective financial advisory clients.
Financial Advisor January 2005 Marla Brill	Mining The Media Advisors are working with local media outlets to establish credibility.
CRM January 2005 Eric Krell	The 6 Most Overlooked Customer Touch Points Think the only impressions your company makes are through branding, sales calls, and customer service? Think again. Mishandling interactions like reference management and billing can cause customer defection as quickly as a poor contact center experience.
CRM January 2005 Barton Goldenberg	5 Ways to Refocus Your CRM Efforts This year, seize new opportunities for gaining--and keeping--customer loyalty.
CRM December 20, 2004 Coreen Bailor	The Next CRM Hot Spot? Latin American companies add flavor to their services, helping to nurture their customer relationships and maximize sales opportunities.
CRM December 20, 2004 Colin Beasty	Required Reading: Who Is the Voice of Your Company? G. Marcus Graham, author of Voice Branding in America (Vivid Voices) says the folks in charge of the marketing, image, and branding typically don't pay much attention to the guys in the call centers.... Branded Customer Service: The New Competitive Edge... etc.
CRM December 20, 2004 Coreen Bailor	Dedicated Call Center Agents Make a Difference Vision Improvement Technologies uses specialized telemarketers to stimulate sales results.
CRM December 13, 2004 Ginger Conlon	Branding: It's All About the Experience For success, deliver a positive experience on a consistent basis.
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