Marketing & Sales

Magazine articles on marketing, advertising, and sales.

Old Articles: <Older 791-800 Newer>

CRM December 13, 2004 Lior Arussy	Do Your Customers See Your Value? Organizations must show the value of their offerings if they want to command more than a commodity price.
The Motley Fool December 30, 2004 Chris Mallon	Miller Gets Flagged For beer brewer SABMiller, legal wrangling and market-share losses highlight the dangers of negative advertising.
The Motley Fool December 30, 2004 Steven Mallas	Bally's Yummy Offer Bally's Total Fitness and Yum! Brands team up for an interesting promotion.
The Motley Fool December 30, 2004 Rick Aristotle Munarriz	Targeted Ads Grow Up Clever initiatives in televised advertising are a great step, but TV ads still pale compared to online advertising.
The Motley Fool December 28, 2004 Dayana Yochim	Stuff Half Off in Limited Quantities! Why do we buy? Because marketers know we can't help it. Here are six retailing tricks outlined by psychology professor Robert Cialdini in his book, Influence: Science and Practice.
The Motley Fool December 27, 2004 Jeff Hwang	EA Gets Ads in the Game The video game company leads the way with advertising placements.
The Motley Fool December 27, 2004 Dave Marino-Nachison	Brewers Flex Marketing Muscles Mini-controversies over beer ads reflect the mature market's short-term sales pressures.
Entrepreneur January 2005 Kim T. Gordon	Say It Again To get the attention of multitasking consumers, position your ad message in multiple media.
Entrepreneur January 2005 Barry Farber	No Surrender Learning to see "no" as valuable feedback can take your sales efforts to the next level.
Entrepreneur January 2005 Kimberly L. McCall	Making Your Case Think client testimonials are just icing on the cake? Think again. Case studies can be powerful sales vehicles for your company.
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