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Entrepreneur
August 2001
Amanda C. Kooser |
Ad Trip Ads that follow your customers wherever they go. No, it's not a hallucination. Wireless advertising is here -- but will customers buy it?   |
Entrepreneur
August 2001
Barry Farber |
Comic Relief Humor is good medicine; it could also be the best way to close a sale. |
Salon.com
July 19, 2001
Pegi Taylor |
It's a sticky business Cracker Jack's associate product manager "missed the Pokemon boat," but he has a few tricks up his sleeve... |
CIO
July 15, 2001
John Edwards |
Beaming It to the Streets Streetbeam, a New York City-based wireless media and technology company, has developed a system that allows advertisers to zap customized messages to users of WAP-enabled mobile phones, Palm PDAs and other Palm OS-compatible devices... |
CIO
July 1, 2001
Elizabeth Douglas |
When Marketing Imitates Art Corporate art collections are more about the message than the medium... |
CIO
July 1, 2001
Christopher Lindquist |
What They Say, What They Mean A look at the ads that sell IT to the masses... |
Information Today
May 21, 2001
Barbara Quint |
LexisNexis Undertakes Modest Rebranding Effort Reed Elsevier has announced the removal of the hyphen in the name of its leading search service subsidiary. LexisNexis is the new brand name representing all Reed Elsevier legal and information products worldwide, except for those that already have very strong brand names... |
CIO
June 15, 2001
Lee Pender |
IT versus Marketing How to end the war and profit from a new relationship between the technology and marketing departments. |
Fast Company
July 2001
John Ellis |
Digital Matters First Adland fell in love with the Internet, and then the Internet crashed. Now both marketing and advertising have discovered the next big thing: ideas! |
PC World
May 21, 2001
Tom Mainelli |
Compaq Unveils Evo Product Line DeskPro, Prosignia, Armadas give way to new line of notebooks and systems under a single family name... |
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