Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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Entrepreneur January 2005 Jerry Fisher	Duck Season What the AFLAC duck can teach you about getting your message into the minds of prospects
Entrepreneur January 2005 Nancy Nichaels	Smart Money Where to spend your marketing dollars when a product isn't selling
BusinessWeek December 27, 2004 Robert Barker	Kellogg: A Little Payoff In The Box? New frontiers in marketing and cost cutting should push the world's largest cereal company's full-year profits up 10% or so from 2003. And although the stock price has wobbled a bit with the naming of a new company president, the outlook is still optimistic.
Technology Research News December 15, 2004 Kimberly Patch	Physics model predicts book sales Using the same statistical physics methods used to study complex systems such as earthquakes and financial markets, researchers have devised a model that tracks book sales. The method could be used in practical applications within six months to a year.
Financial Advisor December 2004 David L. Lawrence	CRM: An Efficient Client-Centered Model Defining your relationship with a typical client is the most basic and fundamental aspect of a financial practice. Software programs can make client relationship management easier. Here are a few examples.
The Motley Fool December 13, 2004 Brian Gorman	Which Medications Are Your Best Bets? Consumer Reports' effort to rate drugs offers a marketing lesson to pharmaceutical companies.
BusinessWeek December 20, 2004 Arlene Weintraub	George Foreman: Marketing Champ Of The World Almost everything George Foreman touches seems to sell. But skeptics caution that if he tries to conquer too many different product categories, he'll end up losing much of his selling punch.
BusinessWeek December 20, 2004	How George Foreman Sells His latest push is for an environmentally friendly cleanser. Says one of the advertising world's most successful celebrity endorsers: "I have to believe in the product." He also cites Wendy's founder Dave Thomas as his business role model.
BusinessWeek December 20, 2004 William C. Symonds	Stealth Fund Drives: Where The Real Money Is These days, an elite university's development office is one of the most sophisticated operations on campus. They employ cutting-edge data mining to develop detailed profiles of the wealth of alumni and other prospective donors.
BusinessWeek December 20, 2004	The New Power Of Brands In a global economy based on commodity production, brand may be a corporation's most important asset. And brand management is an increasingly critical skill for a growing number of businesses around the world. IBM's sale of its PC division to China's Lenovo Group serves as an example.
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