Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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The Motley Fool December 9, 2004 Steven Mallas	Wendy's Offers Freedom of Choice The fast food restaurant promotes an interesting strategy of combo meal customization. Depending on how Wendy's promotes the scheme, this could capture sales from tough competitors Burger King and McDonald's.
InternetNews December 8, 2004 Jim Wagner	Siebel Infuses SMBs with CRM The company's partner program aims to fill in customer relationship management holes that other vendors aren't.
BusinessWeek December 13, 2004 Diane Brady	Making Marketing Measure Up The pressure is on to take the guesswork out of ad spending.
The Motley Fool December 2, 2004 Steven Mallas	Amazon's Electrifying Sales Amazon.com apparently has greater sales in electronics than books for the very first time.
CRM December 2004 Jim Dickie	Who's Who in the How of Sales CRM vendors are stepping up to deliver tools that help reps sell.
CRM November 15, 2004 Laura Preslan	Take the Chaos Out of Pricing It is possible to take price management from disparate to optimized. Once the price strategy is documented the remaining decisions become much easier to make, because they are tied to the strategy.
CRM November 15, 2004 Coreen Bailor	Integration Aids Channel Management Creating true ties with partners helps to optimize sales results.
CRM November 15, 2004 Coreen Bailor	Four Steps to Sales Management Success Begin to better manage the pipeline by using metrics on a consistent basis.
CRM November 15, 2004 Jason Compton	CRM Success Is an Evolution Wells Fargo banks on CRM process improvements for capturing new business.
CRM November 15, 2004 Colin Beasty	Peoria Nissan Puts Customer Acquisition in High Gear CRM drives an Arizona car dealership to rev up its active prospects.
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