Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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CRM November 15, 2004 Coreen Bailor	Marketing ROI Makes Jaguar Land Rover Purr The global automaker wanted to put the brakes on its inability to identify which marketing initiatives were gunning its revenue and which weren't.
Fast Company December 2004 Paul Lukas	Tinier Towels How Bounty's select-a-size paper towel was born.
Fast Company December 2004 Polly LaBarre	The Year of Learning Dangerously "12," an advertising school launched by an ad agency, is an incredibly messy education in solving real-world problems.
Inc. December 2004 Darren Dahl	Fax Regs Rethought An effort is under way on Capitol Hill to roll back new Do Not Fax regulations that are set to take effect in January. The fear is that the new rules will hurt small businesses more than they will rein in overzealous faxers, so business groups are fighting back.
The Motley Fool November 29, 2004 Rick Aristotle Munarriz	It's All About the 'O' An edgy ad campaign and a growth rate that trumps its online rivals has Overstock dealing with the welcome problem of too much demand.
BusinessWeek December 6, 2004 Mark Hyman	She Can Swing A Club, Too With rare exceptions, the ladies of the Ladies Professional Golf Association Tour are not the sort of half-dressed hotties who fill the pages of laddie magazines. Then there's Natalie Gulbis.
AskMen.com November 23, 2004	Donny Deutsch... All About the Big Idea After joining his father's company and changing its name to Deutsch Inc., the man behind the ad plan is now the "Elvis of Advertising,"
HBS Working Knowledge November 22, 2004 Douglas B. Holt	The Problem with Viral Branding Want to build a long-lasting brand? A viral strategy is too short-lived to get the job done. An excerpt fom the new book How Brands Become Icons uses Snapple to explain why.
HBS Working Knowledge November 22, 2004 Sean Silverthorne	Side Effects: The Case of Propecia Selling Propecia was a difficult marketing task for Merck & Co., and was recently the subject of a case study debated by Harvard Business School alumni.
The Motley Fool November 22, 2004 Rich Smith	Toyota for President Free publicity for the hybrid Prius is priceless. West Wingers mentioned the Prius by name 10 times in the course of one hour of network television.
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