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Entrepreneur December 2004 Kimberly L. McCall |
Not Lost in Translation If you'd like to add more of a global flair to your U.S. marketing plan, consider the following tips in your adaptation.  |
Entrepreneur December 2004 Geoff Williams |
Bald Ambition Hell-bent on getting attention? Try a zany marketing stunt. Just don't try too hard.  |
Entrepreneur December 2004 Kim T. Gordon |
What's the Plan? Need a marketing plan? Here are strategies to fit penny pinchers, big spenders and everyone in between.  |
Entrepreneur December 2004 Gwen Moran |
Marketing Buzz 12/04 Mints for Santa... Net service at Sam's Club... About 64% of consumers regularly or occasionally watch TV while online... Within the past year, 40%of businesses have increased their advertising and marketing...  |
Entrepreneur December 2004 Jerry Fisher |
Twin Picks Dare your audience to compare, and your product is sure to get a lot of attention. Here's how to pull off a great side-by-side comparison ad.  |
Entrepreneur December 2004 Nancy Michaels |
Patriot Acts Should you play up the "Made in the USA" angle in your marketing campaign?  |
Entrepreneur December 2004 Don Debelak |
Taking License For inventors who don't have the time or the money to introduce their product on their own, entering into a licensing agreement is an obvious solution. But how do you choose the right company to license your product?  |
Entrepreneur December 2004 |
The Write Stuff What does it take to launch a brand-new product?  |
The Motley Fool November 18, 2004 Rich Duprey |
TiVo Pauses Fast-Forwarding New technology will still allow advertising to get through to viewers.  |
The Motley Fool November 17, 2004 Kelvin Taylor |
eBay's Very Merry Catalog Online auction house eBay goes the traditional marketing route for the holidays. Investors seem to think eBay's heading for a strong holiday shopping season.  |
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