Marketing & Sales

Magazine articles on marketing, advertising, and sales.

Old Articles: <Older 741-750 Newer>

The Motley Fool November 17, 2004 Steven Mallas	Fox's Mobile Marketing Fox will promote the new season of "24" via cell phones.
The Motley Fool November 10, 2004 Brian Gorman	Amazon's Silver Screen This new marketing initiative shows that companies are eager to use broadband media. But how?
The Motley Fool November 9, 2004 Rich Smith	Veni Vidi Ventiv The pharma facilitator boosts revenues and profits. Were the company to rein in its dilution, it's not inconceivable that in the months to come, it might earn itself a recommendation as a Hidden Gem.
National Real Estate Investor November 1, 2004 Hortense Leon	Sunshine State Weathers the Storm In order to boost hotel reservations, Tallahassee-based Visit Florida, a public/private tourism marketing organization, is planning to ask the State Legislature in December for as much as $30 million for "perception advertising."
National Real Estate Investor November 1, 2004 Robyn Taylor Parets	Boutique Brand Alters Landscape InterContinental Hotels Group may have drawn inspiration from the wedding poem "Something Old, Something New, Something Borrowed, Something Blue" when it conceptualized its Hotel Indigo brand.
Wired November 2004 James Surowiecki	The Decline of Brands There's something strange going on in branding land. Even as companies have spent enormous amounts of time and energy introducing new brands and defending established ones, Americans have become less loyal.
HBS Working Knowledge November 1, 2004 Manda Salls	Bypass Marketing: Are Docs Influenced? Does direct-to-consumer advertising inform or persuade consumers about prescription drugs? Do physicians prescribe brands based on their patients' requests? Two Harvard professors discuss their study, which recently investigated these questions.
CRM November 2004 Vicki Powers	CRM Claims the Corner Office Today, such organizations as Coca-Cola, Delta Air Lines, Hershey Foods, Kellogg, Nautilus, and Sears all have chief customer officers -- the customers' champion on the executive team.
Fast Company November 2004 Maxine Clayton	How to Fix Coca-Cola Three experts discuss how they'd put the fizz back into Coke's flat sales.
Fast Company November 2004 Linda Tischler	Road Rules An ad-agency team hits the road in an RV to get up close and personal with consumers.
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