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Fast Company
November 2004
Michael Aneiro |
Insurgent for President! It's election season, when voters turn into consumers and campaigns become vast marketing operations. What can we learn?   |
Information Today
November 2004
Paula Hane |
Donnelley Leverages OneSource Acquisition An interview with Raymond Butkus, president of infoUSA's Donnelley Group, about the company and product synergies, its plans for new content and products, and trends in the industry. |
CRM
October 18, 2004
Eric Krell |
Transforming Data to Results Month 5: Churchill Downs discovers new customer segments that improve its loyalty program. |
CRM
October 18, 2004
Jason Compton |
Six Sigma Returns to CRM Companies are applying this statistical business improvement methodology to sales and marketing processes, looking for those characteristics of an opportunity that have the greatest chance of success, or those leads that show the hallmarks of quality. |
CRM
October 18, 2004
Joshua Weinberger |
Hot Seat: Should CRM Focus on Maximizing Top Customers or Boosting the Profitability of Others? Some loyal customers may be only marginally valuable today, but enormously valuable tomorrow. |
CRM
October 18, 2004
Emmy Favilla |
Customers Talk Back Customers place a great amount of value on the people who support them. |
CRM
October 18, 2004
Jason Compton |
Mobile CRM Seals the Deal for Cingular The wireless provider vastly improved interaction with its growing field sales force. |
CRM
October 18, 2004
Emmy Favilla |
CRM Unifies Colorcon's Global Image A single company face boosts international customer confidence. |
CRM
October 18, 2004
Coreen Bailor |
Effectively Serving Multiple Customer Types Uncovering preference patterns boosts satisfaction. |
CRM
October 18, 2004
Coreen Bailor |
It's About People, After All Incorporating the human element into contact center automation. |
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