Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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CRM October 18, 2004 Emmy Favilla	Using CRM to Stop the Leaky Bucket Syndrome Toshiba Medical Systems found the right prescription for customer retention.
BusinessWeek November 8, 2004 Dexter Roberts	Putting His Best Foot Forward Liangzi Foot Bath Health & Fitness has taken China by storm over the past few years, pulling in revenues of $18 million last year.
The Motley Fool October 29, 2004 Steven Mallas	McDonald's Makes Millionaires The company recently crowned a winner in its Monopoly game, one of its best promotional programs.
Inc. November 2004 Nicole Gull	Warming Up to Cold Calls Why it's time to rethink one of the most derided marketing tactics.
BusinessWeek November 1, 2004 Robert Berner	Old Spice's Extreme Makeover Procter & Gamble has transformed a small stagnating brand into a men's personal-care powerhouse -- and is selling the once-stodgy brand to a whole new generation.
BusinessWeek November 1, 2004 Ronald Grover	Mini-Crowds At The Multiplex Although Hollywood is loath to talk about it, the movie industry is in a funk. This year, just 14 films have grossed more than $100 million at the box office, vs. 21 a year ago. The task of creating box-office hype ahead of opening day is more crucial than ever.
BusinessWeek November 1, 2004	Changing Old Spice's Message In the last 18 months Old Spice has become the top man's deoderant brand. P&G's Esi Eggleston Bracey explains the "no brainer" behind shifting the brand's marketing to the "sweet spot" -- youthful males.
Entrepreneur November 2004 Kim T. Gordon	Sock It to 'Em Can a negative marketing campaign have positive results? Here's what to know before you strike the first blow.
Entrepreneur November 2004 Jerry Fisher	Take the Plunge Contrary to popular belief, you use "bad news" to create a successful advertisement. Find out how it's done.
Entrepreneur November 2004 Nancy Michaels	Direct Effect Make the most of your direct-mail campaign.
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