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The Motley Fool
October 19, 2004
Rick Aristotle Munarriz |
There's Money in Haunted Headstones eBay's latest Disney auction sparks some "grave" concerns. Just as product placement has permeated television shows to skirt the TiVo generation, theme parks are simply milking their magnetism.   |
BusinessWeek
October 25, 2004
Lowry & Roberts |
Wow! Yao! For U.S. brands selling in China, NBA sensation Yao Ming is one hot ticket. |
The Motley Fool
October 14, 2004
Nathan Slaughter |
Knight Ridder Stays in the Game The newspaper powerhouse has done a good job of containing costs (resulting in sequential decreases each quarter so far this year) and growing earnings in spite of the erratic ad market. |
Fast Company
November 2004
Linda Tischler |
Brand That I Love As global affection for American brands wanes, can business do what government can't: make Brand U.S.A. cool again? Keith Reinhard, CEO of the advertising agency DDB Worldwide, suggests they can-- and he has a plan. |
The Motley Fool
October 13, 2004
Steven Mallas |
Will Fox's Bowl Runneth Over? The company wants to charge more money for ad time during the Super Bowl. |
BusinessWeek
October 18, 2004
Kathleen Kerwin |
How To Market A Groundbreaking SUV Ford is pitching its gas-electric hyrbid to techies, as well as environmentalists. |
The Motley Fool
October 11, 2004
Alyce Lomax |
Procter & Gamble's On Demand The company has come up with some on-demand advertising. Will it woo viewers? |
The Motley Fool
October 11, 2004
Nathan Slaughter |
How Blockbuster Snared Me With an unconventional promotion, Blockbuster nets a new customer. |
Inc.
October 2004
Nicole Gull |
How To Star in an Ad (Without Looking Like an Idiot) Gary Hirshberg of Stonyfield Farm shares his advice for starring in an advertisement. |
Inc.
October 2004
Rod Kurtz |
How To Crack Big-Box Retail Here's how to land your small company's product on the shelves of big-box retailers. |
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