Marketing & Sales

Magazine articles on marketing, advertising, and sales.

Old Articles: <Older 691-700 Newer>

CRM October 2004 Jim Dickie	What We're Not Putting Into CRM Systems As part of this study companies were asked to assess the information needs of their sales teams: What do they really need access to to sell effectively?
CRM October 2004 Jason Compton	How to...Manage Customer Expectations Making the sale is paramount, but no customer relationship will stand the test of time unless it is built on a sustainable cycle of give-and-take, with clearly defined roles for each party.
InsideFlyer October 2004	Study: Why Loyal Customers Leave When consumers leave a loyalty/rewards program, most cite the length of time it takes to build up points as the primary reason.
CRM September 24, 2004 Joshua Weinberger	Market Watch: Database Marketers Mine for Perfect Customer Segmentation Database marketing has quickly become integral to many organizations' CRM operations.
CRM September 24, 2004 Jason Compton	Vertical Focus: Healthcare Organizations Turn to CRM to Cure Their Ailing Customer Strategies The industry feels the same pressure as other markets do to do more with less.
CRM September 23, 2004	The Pulse How did you integrate your sales process with your CRM software? Here's a chart with survey answers.
CRM September 17, 2004	Eversheds' Partners Buy In Solicitors on the client-service team of U.K. law firm Eversheds commit to CRM, says Marketing Project Manager Sadie Baron.
The Motley Fool September 30, 2004 Seth Jayson	Wal-Mart of the Gods A controversial project near a Mexican archeological site yields bad P.R. for Wal-Mart. Investors need to keep an eye on public perceptions as the chain becomes ever more prominent around the globe.
The Motley Fool September 29, 2004 Phil Wohl	Bassett Uses Elway To Drive Sales The furniture manufacturer looks to a legendary quarterback and refocuses on a direct retail concept.
The Motley Fool September 29, 2004 Alyce Lomax	TiVo's Cruisin' Though the company's deal with Royal Caribbean is a pilot program, it highlights a necessary evolution in TV advertising: the need for interactivity and a more customizable TV viewing experience.
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