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Salon.com
May 17, 2001
Carina Chocano |
They "give good head" A cheeky shampoo ad gets New Yorkers in a lather over decency...   |
CIO
May 15, 2001
John Sviokla |
Being There How to be a 24-hour, 3-D marketer... |
CIO
May 1, 2001
Susannah Patton |
The Truth About CRM It's expensive, hard to implement, time consuming and it may not work. It's time to forget the hype and take a hard look at the reality of CRM... |
CIO
May 1, 2001
Esther Shein |
The Knowledge Crunch Frito-Lay's sales force sells more chips through information collaboration... |
Bank Technology News
May 2001
David Rountree |
Advertising Via ATM: Make It Quick Advertising using ATMs represents a viable revenue opportunity, recent consumer research indicates. But pity the bank that makes its customers wait longer in order to pitch them at the automated teller machines... |
Salon.com
April 26, 2001
Anthony York |
The product placement monster that E.T. spawned From "Survivor" to "Will and Grace," advertising is becoming just another part of the story line... |
Fast Company
May 2001
George Anders |
Hard Cell The story of the Kyocera Smartphone is a case study in creativity, design, engineering -- and sheer determination. Here's what it takes to launch a hot product in a crowded market... |
Salon.com
March 21, 2001
Allen Barra |
Skin game The new frontier in sports advertising might be the tattooed players themselves. |
Fast Company
April 2001
John Ellis |
Digital Matters Given that business has never been more competitive, given that the Internet enables both richness and reach -- given all of the imperatives of a networked world: What is the deal with coupons? |
Fast Company
April 2001
Seth Godin |
Change Agent What is it about packaging -- about a wrapper -- that is so important? Here's my answer: People are quick to attach emotional memories to packaging, all the more so when the substance within that packaging is ethereal... |
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