Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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The Motley Fool September 28, 2004 Phil Wohl	Red Sox in the Big Show With the Red Sox and Yankees already moving ahead to the playoffs, advertisers are moving to secure prime playoff slots.
The Motley Fool September 23, 2004 Alyce Lomax	Watching Wal-Mart The retail behemoth plans to step up its efforts to advertise to shoppers through state-of-the-art TV monitors seeded throughout its stores.
BusinessWeek September 27, 2004 Michelle Conlin	The Stepford Kids Juliet Schor's book Born to Buy: The Commercialized Child and the New Consumer Culture describes the disturbing penetration of corporate marketing into the schools.
HBS Working Knowledge September 20, 2004 Holt, Quelch, & Taylor	How Consumers Value Global Brands What do consumers expect of global brands? Does it hurt to be an American brand? This Harvard Business Review excerpt identifies the three characteristics consumers look for to make purchase decisions.
InternetNews September 20, 2004 Dan Muse	WebEx Mixes Meetings With Sales Force Automation A great sales presentation is meaningless if you don't get the order. With that in mind, real-time collaboration application provider WebEx today announced WebEx Sales Center.
Entrepreneur October 2004 Kim T. Gordon	Get Smarty New college grads spend more than $40 billion a year getting equipped for adult life -- on cars, financial services, clothing, household items and more. Here's a few tips on how to market to them.
Entrepreneur October 2004 Barry Farber	Eye to Eye If you rely solely on the phone and e-mail to build business relationships, you're missing the boat. No technology in the world can form a bond as tight or as fundamental as human contact.
Entrepreneur October 2004 Gwen Moran	Marketing Buzz 10/04 Not up on your marketing law? It could cost you. Here are some important updates on: Telemarketing lists... Spam... Spyware... etc. Also, some interesting marketing-related newsletters and e-zines.
Entrepreneur October 2004 Kimberly L. McCall	Training Day Need a sales trainer to whip your staff into shape? Here's some advice on how to find a winning coach.
Entrepreneur October 2004 Jerry Fisher	Funny Business No ifs, ands or buts: playful visuals, paired with copy promoting your selling points, add up to a standout advertisement.
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